When one has to promote their mobile application or game, there are seemingly countless options for them. App Store Optimization, standard or targeted advertising, all kinds of different promotional methods one can use, but there is one that will stand nicely on its own or give your app or game a nice boost in popularity in a matter of days or weeks, by driving additional traffic to it and making it look just a little bit more important, promising and popular than it looks right now. You may not believe it, but sometimes a few additional hundred downloads can easily convince some users to download install the app, and thus increase the download numbers to convince even more users – it’s like a domino effect, except it must be triggered just right to make sure that it works.
That’s why incentive traffic is so popular – it’s one of the cheap and easy ways to boost your download numbers, thus attracting more people to your application or game, but it must be organic – otherwise you’re risking to lose your account on the App Store (Google play, App Store etc.). That’s why you need to pay extra attention to the source of this traffic and pick only the most trusted ones to avoid getting banned and getting your reputation soiled by this.
How to get incentive traffic
Usually, in order to get incentive traffic, one would have to use paid services due to the fact that users will not do it for free – they need motivation, and monetary motivation is one of the best ways to make sure that the task is complete. Modern, trusted pay per install services make sure that the users who agreed to participate in the process are fully completing the tasks they’ve been assigned, otherwise they don’t get paid.
However, finding a good PPI service is not such an easy task as one would expect. That’s why it’s recommended to contact mobile marketing agencies to make sure that the process is handled by the professionals, while you can focus on improvements for your app to make it even more attractive to your target audience (for example, fix known issues, optimize the app, etc). In tandem with a competent marketing campaign, it’s a great opportunity to increase your traffic in a matter of days, and that’s why it’s recommended to use professional marketing services for this task.
If you’ve heard about App Store Optimization, then perhaps you’ve already heard about various pay per install practices tied to other methods related to mobile marketing. One of the reasons behind it lies in the way App Store works. When the user tries to search for an application, they’re seeing the list of apps relevant to the keywords they’ve entered, and sorted by popularity. Of course, the user may customize the order of the results, but in truth, most users are selecting the first relevant application or game from the list.
However, this leads us to a question – is it possible to get to that position? Of course, it’s possible. When it comes to mobile advertising, motivated users have several tasks that include:
- Downloading and installing the app – which means an additional download to your overall download number per motivated user, and a few hundred downloads can easily take you a few steps closer to the desired top position;
- Giving it a positive rating – positively-rated apps rank higher in search results compared to apps with lower rating, thus increasing the chances of potential customers opening and checking the app page;
- Giving it a positive review – when other users write a positive review, this leads to increased chances of attracting new users and thus increasing the conversion rates.
The process is very simple on paper, and can be described in a number of steps. User looks for an app or game and enters the keywords relevant to your app or game. Then the user should see your app at the top of the search results or on the first page with the results, and select your app to read more about it, check the screenshots, previews, reviews, and other things present on the app page.
The final step is convincing the user to download and install the application or game and convince them to keep using it – and at the same time convince them to write a review, give it a positive rating and thus help making your app even more popular on the market, thus helping it get closer to the Top Apps (or keep its position), and bring you even more users. That’s why it’s recommended to use professional marketing services to get incentive traffic and attract the users to your application or game.
In the end, you know that the performance of the application or game on the App Store takes more than just a couple of posts on the social media and a few promotional trailers. You can’t get past the competition if you’re using inefficient tactics in your marketing campaign. It’s recommended to pay attention to what you can do on your current budget and how much time you’re able to spend on the promotion of your app or game without distracting yourself from the development too much. Since there are many apps out there developed and promoted by a single person or very small teams, it’s understandable that the app developers should figure out an optimal and cost-effective way to make sure that there is an audience for their app that is aware of their app’s existence and is anticipating the launch date or is ready to install the app the moment they hear about it.
In some cases, it’s way cheaper and easier than trying to get past the competition on your own – all you have to do is contact them and participate in the process by consulting them and determining what should be used. The rest of the time can be safely devoted to your app or game – after all, the professional marketing requires that the product must have top-notch quality to make sure that the performance will be at least half as good as the developer wants. And that’s the responsibility of the developers to develop an app that surpasses the expected quality standards and make sure that all of the big words and promises from the marketing department are 100% true. However, this also means that the communication between the developer and the marketing agency must be clear, otherwise you may end up with a few hiccups at best and a few big misunderstandings at worst, especially when the marketing team has no idea what you’re doing, yet has to write press releases and inform everyone about the product. That’s why even with a marketing agency, you have to invest your time into the promotional processes and ensure that the app is marketed in the right way.