Optimization of the mobile application page or ASO (App Store optimization) is one of the important stages of marketing and promotion. ASO makes the application visible to users and attracts organic installations. That’s why the optimization of the application page is the minimal and necessary action by the application owner.
Today, we want to pay attention to the keywords selection that will help the app to appear in the search of the application store (App Store, Google Play and other) and to attract the target users.
How to find keywords for the application?
Keywords are the basis of the application page optimization in the store. You should select them very seriously and responsibly. You should start to select and analyze the keywords before the app publication.
Keywords describe the application functionality and usage scenarios. You have to understand that the main goal is to attract and retain user. We recommend you to put yourself in the shoes of potential user and to imagine how he would look for an application, which words he would choose for searching. It will help to make a list of keywords and continue to work with him.
Each keyword is checked by several parameters:
Relevance of the keyword means that the word is directly related to the application and its functionality. The traffic for a particular word will show how many users are looking for applications using this request. The competitive ability of the keyword indicates its competition with other applications. Keyword is suitable when it’s relevant, has a good traffic and a little competition.
Services for the work with the keywords
Keywords planners-services exist. They are for iOS-applications and Android-applications separate. Most of them are paid, but with limited free accounts and promo versions. Each service has different functional, that’s why it is necessary to consult with those who work with them, or test each service independently, to get an idea about his work and the functionality, about advantages and disadvantages and choose the most suitable one for the job.
We recommend you to get acquainted with the services listed below. They can be useful in the selection of keywords and analyzing competitors’ applications and ASO:
- App Annie;
- Mobile Action;
Some helpful hints about keywords that can become useful for the application:
- The most powerful and relevant word you should write in the title of the application;
- Pick up additional, indirect keywords that fit your application, for example, the names of the holidays or expected events (New Year, Christmas, “Black Friday”, FIFA World Cup 2018);
- You may also use the name of a competitor or the application from the top, which is close to the application as possible, but write it in error;
- Instead of keywords you can use numbers. They take up little space, but are involved in the search and attract additional attention to the application;
- You should check and edit keywords and monitor competitors every month;
- Some keywords can be included in the text of the app review;
- Try to use short keywords.
Keywords are the part of application page optimization in the store. Well-chosen keywords affect the display of applications in the general search and attract users. You should think about keywords before app publication. It allows you to quickly find potential users. Keywords are corrected from time to time due to traffic changes and competitiveness. Pay attention to keywords and don’t miss the chance to attract loyal users which can find and install the application by the store searching and bring organic installs that will be positively displayed on the promotion of the application.