App Store Optimization (ASO)
What is ASO? ASO is a search optimization of mobile application in the store and one of the most important components of app success.
What applications need ASO? All that want to get a large number of organic installs from the TOP of keywords and to be well-monetized.
Optimization consist of:
1) Competitor’s apps analysis;
This will help you understand how your application should be in order to be successful. But this does not mean that you need to make a copy of the competitor app. You need to understand, the expense of what your competitors are successful, extract it for yourself and try to improve these components. In addition, analysis of competitors will help you in the selection of keywords for your application.
2) Name selection;
Name of the application is one of the first that user see. Name has to be:
- simple, but original;
- reflect the essence of the application.
As the name of the application influences search, that is one rule for all applications without exception – the best keyword needs to be entered in the name. The number of characters allowed for the name is 50 in App Store and 30 in Google Play.
3) Keywords selection;
App keywords optimization increases the number of installations by 20%. To choose the right keywords you will have to think a lot, have a brainstorm, use a common sense and use special keywords selection services. AppLead studio recommends the following services for keywords selection:
4) Writing description;
Description of the application is an important part of user involvement. Should be understood that people often do not fully unfold description of the app and after reading of the short text, it has to be clear to the user for what the application is, so you should describe the main advantages of the application at the outset. You need to use keywords in the description of the application in Google Play, in App Store there is a special field for entering keywords.
5) Making good icon and screenshots of the applications;
After the user finds the application, he will estimate it by the icon and make a decision to read its description or to switch to another application. Therefore, the icon of the application is important; there is even a series of recommendations. Good icon is:
- with a unique form of a symbol;
- without words;
- bright color;
- reflect the essence of the application;
- has a focus on one element.
For each icon it is recommended to hold A/B testing to learn what option is more attractive to the user.
Screnshots of the application will show the user how functionality and interface of the application look. According to them the user will understand what awaits him after installation. It is recommended to choose images that show the main features of the application.
6) Writing reviews and getting assessments
Rating of application has a great impact on the ranking. Do not forget about reviews, they also affect the appearance of the application
ASO is a effective way to get more organic installations. Optimization of the application in app store doesn’t mean only selection of keywords, still it is necessary to convince the user to choose and install your application. Name of the application, icon and screenshots are very important.