Every developer dreams about staying afloat, growing as a developer and bringing more apps and games on the market. However, one can’t survive on the market without doing their best to attract the target audience, but it requires more than making a great app. You need to spend about the same amount of time and effort on mobile marketing as on the development, because there are more than two million apps released as of June 2016, and if we’ll take a look at the money paid to the developers (50 billion USD) and the percentage of the developers who’ve managed to return the investment and profit from their hard work (only about three percent), you know that you have to spend a lot of time and effort in order to get the best out of your app and the mobile market.
In order to promote iOS app today, one has to learn how to use the tools, methods and services available to them. All of these tools are available to everyone, some of them are free, some of them are paid due to the complexity and inability to do all of this alone, but still, it’s worth it – after all, we’re talking about your career.
Use incentive traffic to get to the Top Apps
There are many ways to market an application or game today, from social media to creative advertising, from banners to promotional blog posts, but the best methods are usually the most subtle, and that’s why incentive traffic is one of the best ways to market one’s application or game. The idea behind this approach is very simple – the bigger the download number is, the more positive the reviews and ratings are, the higher the app’s position on the market is. This way you can easily improve your chances of success by getting past the least popular competitors and possibly reaching the Top Apps list. However, there is one little thing – the traffic must be organic, otherwise it will break the rules of the App Store and thus lead you to a guaranteed ban – Apple is very strict about this, so it’s recommended to stick to the honest method of iPhone app promotion.
- Incentive traffic brings users to your app;
- These users provide organic downloads, ratings and reviews to you;
- These ratings, reviews and downloads affect your app ranking and improve the visibility of your application or game;
- In return, this brings more traffic to your application.
Keep marketing your app
Make sure that your app is as bug-free as possible. Keep track of every bug, make a list of them and make sure you’re getting every bug off that list before launching your app, especially critical bugs, which can lead to unexpected consequences for the user. Take some time to do additional tests, or ask someone to test your app or game for you – they’ll most likely do something you’ve never expected, thus giving you more work to do – but remember, it’s all for the best. If you manage to make a nice, bug-free app or game, you will most likely end up getting more downloads or purchases because you will gain loyal customers who will be willing to spread the word for you and thus making iOS app marketing a lot easier in the future.
Try to localize your game or app to expand the target audience. By showing the users from foreign countries that you care about them and removing the language barrier, you will be able to win their loyalty, and they will choose your app even if your competitors have a superior application (provided they don’t have a localization too, of course). Of course, you should do your best to surpass your competitors too, but still, the localization is a great way to improve your performance on the market without spending too much on the advertising. You can get your app localized using various freelance translation services, which offer professional quality for a very affordable price – and they’re very safe to use today due to increased security, so you won’t have to worry about fraud.
In the end, you know that the performance of the application or game on the App Store takes more than just a couple of posts on the social media and a few promotional trailers. You can’t get past the competition if you’re using inefficient tactics in your marketing campaign. It’s recommended to pay attention to what you can do on your current budget and how much time you’re able to spend on the promotion of your app or game without distracting yourself from the development too much. Since there are many apps out there developed and promoted by a single person or very small teams, it’s understandable that the app developers should figure out an optimal and cost-effective way to make sure that there is an audience for their app that is aware of their app’s existence and is anticipating the launch date or is ready to install the app the moment they hear about it.
That’s why it’s recommended to see if you want to use professional marketing services to promote iOS game or app on the App Store. In some cases, it’s way cheaper and easier than trying to get past the competition on your own – all you have to do is contact them and participate in the process by consulting them and determining what should be used. The rest of the time can be safely devoted to your app or game – after all, the professional marketing requires that the product must have top-notch quality to make sure that the performance will be at least half as good as the developer wants. And that’s the responsibility of the developers to develop an app that surpasses the expected quality standards and make sure that all of the big words and promises from the marketing department are 100% true. However, this also means that the communication between the developer and the marketing agency must be clear, otherwise you may end up with a few hiccups at best and a few big misunderstandings at worst, especially when the marketing team has no idea what you’re doing, yet has to write press releases and inform everyone about the product. That’s why even with a marketing agency, you have to invest your time into the promotional processes and ensure that the app is marketed in the right way.